Styled Betta. Featured Betta.
As Seen On...CT Style, British VOGUE & more!
Showcased on Connecticut's News Channel 8, CT Style Program. Founder Cristina Carabetta had the opportunity to sit with Natasha Lubczenko to discuss our love of fashion, our brands purpose, and story to viewers across the state. There are so many ways you can style your Betta Bag, and to be able to share that with the women of Connecticut was an incredible experience.
Cristina and Natasha were able to spend time discussing the true purpose of our Betta Bag. Many women struggle to find both a beautiful and functional bag, especially women in the workforce. To view our CT Style segment that aired February 2023, click here.
BETTA BAG BRITISH VOGUE
Featured in UK Vogue's February, March, and April 2023 Editorials, Betta Bag was displayed on the British VOGUE Style Set catalog.
Featured copy in British Vogue Retail: Accessories & Swimwear Section...
"Leather Handbags by Betta Bag
Cristina Carabetta, founder of Betta Bag, ingrained her Italian roots into the foundation of Betta Bag. Betta Bag is an essential that will keep you chic and professional. These thoughtfully designed bags offer easy organisation, dependability, and distinctive style, to keep you moving effortlessly from work to weekend and everything in between. shopbettabag.com
Follow them on Instagram @shopbettabag"
As Seen - MALVIE Magazine
Betta Bag was hand selected to be a styling product in a photoshoot for Malvie Magazine. What separates Betta Bag for our competitors is the styling versatility this bag offers our clients. Whether you are dressing up or down, Betta is your perfect bag. Pictured perfectly in Malvie Magazine, Betta Bag was showcased as part of an "Ode to NYC" editorial.
Betta Bag Makes Purses for Women of High Quality, with Accessible Prices and a Chic Look by Alfonso Panico
Featured On - Passport to Thrive
This month, Cristina Carabetta was interviewed on Diane Marie Pisera's Podcast, 'Passport to Thrive'. on the episode titled Developing an italian made handbag collection with Cristina Carabetta.
In the episode Cristina and Diane discuss inspiration, process, and challenges behind the creation of the Betta Collection. To listen to the episode click here.
Follow - @shopbettabag
Betta Bag, Better World:
Where Italian Fashion Meets Heritage and Redemption
Like a lot of Italian American women, Cristina Carabetta knows fashion. Like a lot of people in America (an estimated one-in-five), she knows someone who has experienced the criminal justice system. This intersection of criminal justice and fashion inspired Betta Bag, a stylish, sustainable, Italian-made and designed conceived by Ms. Carabetta and designed in collaboration with her formerly-incarcerated uncle. The effort is, in both respects, a tribute to her family and her heritage.
Growing up in a predominantly Italian enclave of Meriden, Connecticut, Ms. Carabetta was acutely aware of her background. The granddaughter and great granddaughter of Italian immigrants was raised in the same community as her ancestors, attending the same institutions and immersed in a similar culture.
Part of the traditions within her own household involved an awareness of fashion. "I've always liked to dress up," Ms. Carabetta said. "My grandparents came to this country with nothing but the clothes on their back, so my mom always made sure that I presented myself well, which was important to her because her mother worked as a seamstress. My mother, who also knew how to sew, would make my clothes."
The studious and ambitious Ms. Carabetta went on to earn an international business degree with a minor in fashion merchandising from Lynn University in Florida. There was an obvious interest in fashion, bu an uncertainty at the time as how to pursue her passion professionally. Other interests beckoned, namely business and law, and she returned to her home state to earn both an MBA and JD from Quinnipiac University.
Armed with her broad and advanced education, Ms. Carabetta moved to New York City in 2019, where she opened her own law firm representing startups and small businesses. And this is when she found her path to fashion.
"Once I became a lawyer, and more involved in and the business environment, I started to realize that there was a lack of professional handbags for women in the market-place.", Ms. Carabetta said. "A lot of the briefcases we see are very masculine. And we as women still needed a pocketbook for our personal things. At one point I had the briefcase on wheels, which was very inconvenient and so not stylish. I had this idea of a bag in mind that was stylish, but also practical and affordable."
The idea came to fruition with the help of her Uncle Nino, who worked in a leather shop while in prison and became a master craftsman. He would send home beautiful bags to the women in the family, and wallets and backpacks to the men, on special occasions and holidays. Once out of prison, though, employment opportunities weren't readily available, let alone anything in fashion or the creative space. He returned to his previous work as an auto mechanic, but he would always tell the family to let him know if they needed any original leather products.
During COIVD, Ms. Carabetta was back in Connecticut for a few months. Uncle Nino's repair shop was closed. The idea for a bag was shared. Designs were made, followed by prototypes until the perfect model was made, and the Betta Bag was born.
What makes the Betta Bag better, aside from the stylish design in beige or black, is the number of items that fit inside. It's very wide and opens nearly all the way around. Inside, there are special compartments for electronics, folders, files with organizational pockets for keys, makeup, phone, charger, etc. There's a luggage strap that attaches to a suitcase. The entirely sustainable materials are sourced and manufactured in Italy by design.
"I wanted to re-establish that family connection," Ms. Carabetta said. "With my ancestors being from Italy, it was just important for me to tie it back to my roots." Adding to the familial aspect is an advocacy by Betta Bag for those, like Uncle Nino, who face employment challenges after serving their sentence. Ms. Carabetta, in conjunction with her knowledge of the law, works via Betta Bag raising awareness of the issue, and also directly with groups who help the formerly-incarcerated successfully reenter society through placement in certain industries. One day, she hope to provide such opportunities within her own company.
For now, Betta Bag is expanding into Europe and developing additional products as it realizes the life work of an ambitious, aware kid from an Italian family who grew up loved and loving fashion. "I'm new to this whole market, but it's really exciting," Ms. Carabetta said. "It's something that I created from the ground up that's very close to my heart because I'm working with family, and everything was inspired by my upbringing and by my family."